SyFlex in Kellogg's TV commercials
All images and clips courtesy of Pendulum Studios
TV Commercials - Campaign 3x :30sec Spots
Client: Kellogg's / J. Walter Thompson
Production Company: Pendulum Studios
Director of 3D, Co-Owner : Mike McCormick
Executive Producer, Co-Owner: Robert Taylor
SyFlex Simulations: Stev Kalinowski, Mike McCormick
Pendulum used SyFlex throughout the 3-spot commercial campaign to simulate the
tattered clothes and gold chains of all the skeleton pirates. The pirate "Captain"
also had flowing white hair and a long scraggly beard for which SyFlex was instrumental in creating.
Director of 3D, Mike McCormick, and 3D Technical Director, Stev Kalinowski discuss the
project and the critical use of SyFlex:
"Simulating tattered clothing is no simple task. There are many areas of the geometry that
can get caught in creases or tangled up in themselves. To navigate around these problems,
we made good use of SyFlex's ability to blend caches. This allowed us to use different
versions of a simulation to splice together the best sections of each version.
Since the clothing simulations were so well in hand, we also used SyFlex to simulate
the pirate 'bling' and hair, adding another level of detail to each shot."
Pendulum Studios is a San Diego based 3D animation and effects studio specializing
in high-end character animation and story-telling. Owned and operated by directors,
Michael McCormick and Robert Taylor, the studio strives to produce the highest quality
animation for commercials, game cinematics, film, and their own animated shorts.
More images and details can be found in this Studio Daily article.