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SyFlex in "Surprise" made by Spontaneous
Images and clip courtesy of Spontaneous
What
TV Commercial
Who
Client: Pennsylvania Department of Health
Advertising Agency: Neiman Group
Production:
Spontaneous, NYC
Managing Director/Executive Producer: Maribeth Phillips
Creative Director: Juan Delc‡n
Director: Lawrence Nimrichter
Senior Animator: Michael Donovan
Animators: Wei Louie, Walter Lubinski, Gonzalo Escudero, Sung Kim
Director of VFX: David Elkins
Producer: Zu Al-Kadiri
Where
Spontaneous used SyFlex in XSI to animate the sacks in this commercial.
More
Lawrence Nimrichter, Director of the campaign, told us a little bit about the work that
his team at Spontaneous did with SyFlex in SOFTIMAGE|XSI:
"We wanted to create realistic cloth animation on the sacks the storks were carrying.
The best solution for us was to create a syFlex cloth simulation for each key sack.
For the background sacks in shots where the birds are flying across the scene, we
created a few rippling cloth simulations that we were able to distribute to each of
those sacks. Reusing the cloth simulations for the background sacks saved us a lot of
time. In the end our cloth artist, Wei Louie, was very surprised at how fast he was
able to get good looking results with syFlex".
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